Organizations of all sizes have always been able to test their market using traditional mediums, making various tweaks to improve returns. Whether this is the encyclopedia salesperson testing a sales strategy or a hotel chain adjusting uniforms, given proper testing, results can be measured and acted upon.
For an online business, these same practices have often been just as applicable for the web. However, due to the technical nature of the work, implementing online market testing has been out of reach for the average small business owner.
Over the past few years, website owners have been barraged by promises to improve their website search engine rank. In many cases, website owners can benefit from the advice of a search engine expert, particularly in cases where the site is offering a valued service. Unfortunately, with SEO, the process involved is so technical that many owners will not understand the ramifications of or the work that is being performed.